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The 8 Habits

We believe Highly Effective Websites have 8 common traits. You’ll notice — and benefit from — these same core values when we work with you on your project:

Make a great first impression — Making a great first impression starts with making the right impression. Great design accurately sets the mood and tone for the content. Finally, that impression must be developed into a lasting message.

Start with a clear concept — Vision of the end product is the key to achieving almost any goal. The web environment is constantly changing and it is important to make clear decisions from the beginning.

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Put web visitors first — Everything should be done with the visitors' perspectives in mind. Be informative, accessible, and relevant.

Be all things to all browsers— Testing for compatibility with all of the major browsers and major browser versions in use today helps ensure that every visitor has the same great experience.

Seek first to communicate, then to receive — People visit websites for content first, then they decide if they want to buy. Consumers respond best to clear product descriptions with pictures and websites that can address many of their concerns and questions prior to making contact with the company.

Keep content fresh — Bread quickly becomes stale — and so does web content. People within the organization

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(even those without technical skills) still need to be able to change website content easily — and without having to contact "the web gal."

Use the proper tools — Just because you can doesn't mean you should. Nothing says amateur better than content that is rainbow-colored, flashing, spinning, and racing across your screen, in bold, underline, and italics!

Google, Google, Google — it's not what you know, it's who you know. And more accurately in this case, who knows you. Build a relationship with Google and make Google your website's best friend. The easier you make it for Google to learn more about your site (through a fancy phrase called "Search Engine Optimization"), the more likely Google will recommend your site as the hot spot to visit.

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Extending Your Reach
Someone really cool said that if you're not busy being born you're busy dying. We're not focused on simply holding on to the present or the past; instead, we look towards innovative rebirth with new ideas and fresh perspectives. We want to make experiences better, easier, faster — with both small iterative versions and big wholesale releases. We want to show you how you can grow your presence on the mobile web in new meaningful ways.

Yesterday's bleeding edge is today's standard — and so goes technology. As every new technology hits the masses, the bar for relevance is raised yet higher. We strike a balance between broadly accepted technologies that are proven to work and outstanding state-of-the-art innovative bets that make sense for businesses in today's market.

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